Swiss skier Didier Cuche promotes e-bill

He’s famous for being fast: Didier Cuche, one of Switzerland’s most successful skiers is now promoting e-bill, which can be received, checked and paid for via e-banking. The e-bill is also a good way to gain time. All it takes is a few mouse clicks and your e-bills are paid.

“E-bill is the modern way to receive and pay bills. I am also constantly thinking about how to be better, faster and more certain of reaching my goals”, says Didier Cuche. “This also applies in daily life, such as when I’m paying my bills, for example. That’s why I was able to identify right away with the service.”

Only Didier Cuche features in the commercial. “There’s always a faster way to reach your goal”, he says right at the start, “even when paying bills". He then closes his eyes, as if he’s imagining himself taking part in a downhill race. The steps to paying an e-bill are then explained: Log on to e-banking, receive, check and pay bills electronically with a single mouse click. “And the e-bill is also secure”, says Didier Cuche at the end, reaching for his safety helmet.

The commercial will be aired for the first time at OrangeCinema Zurich on 17 July and will then be seen before each film. The premiere at OrangeCinema Berne will be on 24 July and at OrangeCinema Basel on 1 August. The commercial will also be shown at the Aarau OpenAir Cinema from 17 July and at the Uster OpenAir Cinema from 21 July. In parallel to the commercial, the website www.e-bill.ch will be launched with a new look, and an online game will begin on 1 August with great prizes to be won.